Helping leaders
accelerate growth
Working with leadership teams to move the dial on growth and revenue
Are these your challenges…
You’ve got stretching growth targets
The growth you want isn’t impossible but it’s definitely a stretch. It’s not just target volumes of new customers that are needed but also within a budget.
You have a growth plan already but is it the best one? Is it clear who the target customer is? Are we using the right channels to reach these customers?
You want the winning growth plan
You want the team and technology that delivers
The team is critical to success. What additional support do they want and need? What technology and processes are needed?
We help leaders with…
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Growth strategy
Be clear about the target market, customers, differentiated proposition versus the competition, route to market and a cost efficient approach
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Go to market
Define the right product marketing strategy. Identify the right channel mix across digital and non-digital and with paid, owned and earned. Build test and learn into the approach.
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ROI delivery
Ensure clear targets are in place, build a plan to deliver cost efficiently, track performance and enable course correction when needed
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Capability building
Support the team to build the capabilities needed including the skills, processes and technology
Working in these sectors
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Health
Genomics, Biobanks, D2C Healthcare, Wellness, CROs, Pharma
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Technology
E-Commerce, Telecoms, Quantum, AI
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Finance
Retail banking, Insurance
Simon Darling leads all Jack & Anna projects
Simon has deep experience in working with leadership teams to deliver growth and marketing.
Simon most recently has been Growth Consultant to the UK’s fastest growing medical research service, Our Future Health. It is recruiting up to 5 million participants by the end of 2025. He has consulted to numerous B2B and B2C clients across multiple sectors.
Simon added 6 million users when Marketing Director at eBay, 40 million when VP Marketing at Skype and 4 million when Chief Commercial Officer at Trainline.
Additional team members are drawn from Simon’s excellent network of experts
Why are we called Jack & Anna?
We are all about delivering growth. That happens when a company’s potential customers are properly understood. Anna is one of the most popular names in the world and so a name to represent female customers. And Jack complements Anna because it’s a short and male name.
The benefits of what we do
Fast results
Expertise
Collaboration
Value
Flexibility
Action
“Jack & Anna transformed the trajectory of our business. And made my life far less stressful.”
— Sarah Talula, CEO